Sum Digital on LinkedIn: 4 Ways to Optimize TikTok Ads Campaigns (2024)

What is facebook pixel?Facebook Pixel is a tool that helps you measure, optimize, and build audiences for your online advertising campaigns on Facebook and Instagram. It is a piece of code that you can add to your website to track the actions and behaviors of your website visitors, such as making a purchase, signing up for a newsletter, or viewing a product. You can use this data to improve your ads performance, create custom audiences for retargeting, and get insights into your website trafficI will fix Facebook pixel setup and conversion API setup with GTM #facebookpixel #pixelfacebook #pixeldefacebook #pixeldofacebook #facebookpixeltips #facebookpixels #facebookpixelsetup #facebookpixelmarketing #facebookpixeltraining #facebookpixelhelper #facebookpixelinstall #facebookpixelsocialmedia #facebookpixelcode #facebookpixelevents #facebookpixelretargeting #facebookpixelaction #facebookpixelidгденайти #pixelfacebookads https://lnkd.in/gPFy6vGt

Two Key points to check while migrating to GA4 which will impact your Google Ads performance1. Google Ads Conversion - Replace your existing goals from UA to GA4 which is imported to Google Ads and used as conversion (primary / secondary)2. Audiences - Any audiences used for retargeting or bidding higher (observation/targeting) via UA should be replaced with GA4Failing to do these will highly impact you GAds once Universal Analytics is stopped completely#googleanalytics4 #digitalmarketing #digitalanalytics

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Two Key points to check while migrating to GA4 which will impact your Google Ads performance1. Google Ads Conversion - Replace your existing goals from UA to GA4 which is imported to Google Ads and used as conversion (primary / secondary)2. Audiences - Any audiences used for retargeting or bidding higher (observation/targeting) via UA should be replaced with GA4Failing to do these will highly impact you GAds once Universal Analytics is stopped completely#googleanalytics4#digitalmarketing#digitalanalytics

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➡️ Title: The Significance of Meta Ads Duplicate Option in AdvertisingIntroduction:The meta ads duplicate option is a crucial tool in online advertising that allows advertisers to create variations of their ads. This feature plays a vital role in A/B testing, ad optimization, targeting different segments, overcoming ad fatigue, and efficient resource allocation.Benefits:1. A/B Testing and Experimentation2. Ad Optimization and Performance Enhancement3. Targeting Different Segments4. Overcoming Ad Fatigue5. Efficient Resource AllocationConclusion:The meta ads duplicate option maximizes advertising efficiency by enabling advertisers to experiment, optimize, target, refresh, and allocate resources effectively. It is an invaluable asset in achieving successful ad campaigns and maximizing results.#onlineadvertising #fbadscampaign#tips #metaads #advertising #bestresults

9 ways to reduce your Facebook ad cost1. Choose the right campaign objective2. Narrow down your audience3. Lower your ad frequency score4. A/B test ad creatives and placements5. Make your ads relevant6. Run retargeting campaigns7. Improve the post-click experience8. Hire a Facebook Ads Specialist 9. Use lookalike audiences#facebook #facebookmarketing #facebookadvertising

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Facebook ads or Google ads for e-commerce?Facebook finds new audiences, requires constant new creatives. Google targets existing demand, drives higher conversions.Start with Google Shopping to capture high-intent traffic. Expand to Google Display.Use both. Facebook for awareness and acquisition. Google for retargeting and conversions.#facebookads #googleads

But the #1 thing I hear all the time is "Yeah I tried Advantage+ but it didn't work" here's why:#1 Most people aren't utilizing Facebook's recommended top-performing ad creative in their Advantage+ campaigns. You might be surprised at the massive boost it can give to ads that struggled in other campaigns.#2 Overspending on retargeting audiences or not adding in existing customer segments. You have to include all existing audiences in the existing customer section and set a bid cap (we always use 10% or 20%) then look at the spend breakdown in the ads manager reporting.#3 Segment your campaigns based on top-performing products or collections. With Advantage+ campaigns favouring only 1 or 2 ads, you could be leaving money on the table by not showing all your ads as frequently as possible.Have questions about Advantage+? Drop 'em below 👇

How to maximize a $5/day ad budget - From leveraging video ads to creating retargeting audiences, watch the video for the full strategy! 🚀📹 #MarketingTips #BudgetAds

How to maximize a $5/day ad budget - From leveraging video ads to creating retargeting audiences, watch the video for the full strategy! 🚀📹 #MarketingTips #BudgetAds

How to maximize a $5/day ad budget - From leveraging video ads to creating retargeting audiences, watch the video for the full strategy! 🚀📹 #MarketingTips #BudgetAds

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