Chantale Hilliard, CHRM on LinkedIn: Hi Alicia! Welcome to the team. We are excited to have you! (2024)

We are excited to welcome two new undergraduate student interns who will be helping us behind the scenes this semester. This morning we'd like to introduce our new Marketing and Communications Intern Sam Bohmer! Sam is a junior and he will be working with the Center's Communications and Events Manager Kelsey Faulkner to gain marketing, digital communication, and event support experience. What is your major?Double Major in Public Policy and Journalism with a concentration in Advertising/Public RelationsWhat do you hope to gain from your time at the Wood Center?I hope to gain some new knowledge about the real estate industry.What would you like to do after graduation?After graduation I would like to work in either recruiting, some sort of marketing/pr role, or as a policy researcher/analyst. I am open to a lot of different options.What is the best advice you’ve ever gotten?The best advice I’ve ever gotten is to always say “I’ll find out” instead of “I don’t know” when you don’t know the answer to something.What is your favorite television show?Sex and the CityWhat food could you eat everyday and never get tired of?I could eat roasted broccoli every day.What is your biggest pet peeve?My biggest pet peeve is inconsistency.If you could have dinner with anyone dead or alive, who would you choose and why?My dream dinner guest would probably be Taylor Swift. I’d love to know how she’s able to manage all her different projects in terms of writing, recording, touring all at the same time.#UNCrealestate#undergraduate#internship#marketing #communication

43

3 Comments

In my sophom*ore year of college, I did an internship at a tech PR firm. One of my first tasks: organize an Excel spreadsheet. When I turned in my "finished" work, a senior leader chewed me out. They rightfully pointed out all the ways the spreadsheet was messy with multiple font sizes, different row heights, centered vs left justified text, etc. It wasn't finished at all.I didn’t see it until they pointed it out. But from that day on, I knew what to look for and started to train myself to notice formatting.A few reflections:1) This is how we learn: We try our best, good managers point out how we could be better, and we train our eye to see what we didn't see before.2) Most skills are learnable. Before declaring, "I'm not detail-oriented," give yourself a chance. If you really can't learn a skill, you can find a function/role where your weaknesses are almost irrelevant.3) You can make many mistakes and still be okay. I certainly did over the years. But don’t get stuck in a loop repeating the same mistakes over and over.—I write a weekly newsletter on how to be a sharper marketer. Join here if you’d like to get it in your inbox -> weskao.com/newsletter

280

59 Comments

Benefits of Participating in an Externship: A Personal ExperienceParticipating in an externship, such as my 8-weeks experience with Beats by Dre in partnership with Extern on branding and research strategy, offers invaluable opportunities for personal and professional growth. Through this immersive experience, I gained a multitude of skills and insights that have shaped my career trajectory and outlook on the industry. I developed my capacity to conduct thorough research and do efficient data analysis during my externship. Performing primary research and in-depth analysis on customer opinions surrounding the Beats by Dre brand gave participants practical experience applying academic concepts to real-world situations. Additionally, I developed crucial time management skills, balancing multiple tasks and deadlines while maintaining a high level of quality and accuracy.Through my externship, I gained a hands-on grasp of branding and research strategy, surpassing the theoretical knowledge gained from textbooks and immersing myself in the daily operations of a well-known company. I have developed an understanding of the nuances of brand perception and the significance of matching marketing tactics with consumer preferences through projects like assessing the opinions of the Gen Z audience about marketing campaigns.The chance to network with specialists and professionals in the field was one of the most fulfilling parts of my externship. During the externship, forming connections with mentors and coworkers not only gave me invaluable advice and support, but it also broadened my professional network for potential future partnerships and possibilities.I had the opportunity to observe personally how crucial perseverance and commitment are to success during my externship. Even in the face of difficulties or the impression of poor visibility, I came to understand the value of tenacity and persistent work in pursuing my objectives.Probably the most important thing I learned from my externship was how important branding is to a company's success. Building a loyal customer base and accelerating corporate growth require a strong understanding of consumer preferences and perceptions, which highlights the significance of brand identification, consistency, and customer engagement.Finally, there are other advantages to externship participation that go well beyond scholastic attainment. Externships offer a transforming experience that gives people the knowledge and understanding they need to succeed in their chosen sector, from skill development and practical application to networking opportunities and professional growth. Take advantage of the chance to fully realize your potential and immerse yourself in a dynamic learning environment if you're thinking about doing an externship.P.S: What is stopping you from applying for an Externship? #students #externships #branding

1

This past weekend, I visited a dear friend in one of my absolute favorite cities: Pittsburgh. She and I met as freshmen at Carnegie Mellon University, nearly 25 years ago.Naturally, my husband (also an alum) dragged our kids for a quick campus tour in the 30-degree weather. ❄ And this walk down memory lane got me thinking about my very first role in nonprofit marketing communications: my student internship with CMU’s Marketing and Communications office. The role included what you would expect: writing and editing copy, conducting photo research, fact-checking, organizing files, etc.📂 As I noted all the vibrant signage and materials around campus today, I reflected on all that I learned from this internship during my junior and senior years:✔ How to work with graphic designers and other creatives✔ How to adhere to a brand style guide✔ How to collaborate with the fundraising team, a.k.a. Advancement✔ How to capture a unique sense of place and culture through storytellingI even pitched a few ideas – and got myself featured on the cover of the school’s monthly magazine wearing my sorority letters. (Need to dig that one out of the attic!)My professional career officially started in textbook publishing, but it only took a few years for me to wind my way back to MarCom. Cheers to meaningful student work experiences! 🌟 ***At Three Story Strategies, I advise health care nonprofits on elevating their brand messaging, thought leadership, and patient engagement through storytelling.If you liked this post, let’s connect on LinkedIn!#nonprofitconsulting #contentstrategy #communicationsstrategy #storytelling #contentwriting

26

23 Comments

It is brought in my knowledge that People email to CPA Firms to hire them for internship to get experience even request CPA firm "Do not pay" just hire them for practice experience.....My advice for those people is that please do not let down yourself and even other as well why you are asking? You will get nothing except demotivation.There is one simple rule to get work "Engagement" you must try to engage with your targeted audience (CPA Firms owners, staff etc) and engagement helps to build relations and then you will get work very easily.Nothing is done overnight but with great strategy which we teach in our course...you get business along with skills.

47

5 Comments

🤗 The MA Strategic Advertising and Marketing Communications program at Greenwich is particularly meaningful to me when Im able to study Digital Marketing and Transformational Leadership through Transversal Skills Modules cause, in addition to the fact that I'm able to take in new knowledge, I also have the ability to broaden my perspective n comprehend more when Im being instructed by lots of professors, special guests. 👀 👫 The lecturer discusses many online certificates that available to be practiced online and taught for free (Google Digital Garage, Forage Website). For example, Forage website, gives me real internship experience by allowing me to make products at the request of real and growing businesses all over the world (JPMorgan Chase Software Engineering Virtual Internship, Deloitte Tech Consulting Virtual Internship, KPMG Data Analytics Virtual Internship, King & Wood Mallesons Corporate Law Virtual Experience Program, Sydney Romantics Design, Streetwear & Branding Virtual Internship, etc.). After handing in my work, not only was I educated on the firm background, but I was also given feedback and shown samples of items that were particularly original and inventive; in addition, I was awarded the certification then, my resume is strengthened as a result. 😲 😤 sos then when compared to other applicants, Forage students who successfully complete a company's virtual experience program have a 71% greater chance of finding employment. So Guys, try it!!!!!!!!Link: https://lnkd.in/gr7Xdh8H#experience #digitalmarketing #work #design #internship #google #dataanalytics #students #employment Ps: Upload a post to finish assignment ><

17

1 Comment

Question / observation time for the advertising seniors: In interviewing for creative and developer talent and doing portfolio reviews a lot lately, it’s become clear that graduates, even those out of the “good programs” are not ready for the workforce more and more. In auditing programs over the past 10 years I think the problem is the approach and this may be common sense for most on here. Universities are doing a solid job at teaching the tools and some of the theory, but not the thing talent needs most, problem solving. A good indicator is one of my favorite interview questions and the stutter it gets almost every time: “What’s your approach to solving a design or strategy problem, what process do you go through?” Sometimes it’s a blank stare, and sometimes it’s the Google definition of problem solving. Anyone else experiencing similar situations? Are university and creative programs missing the boat? Antiquated? We are building an internship program to fill this gap at Tattoo and teach problem solving to go with the tools and creative juice. A way to apply all that a talented grad has learned in the moment in context.

3

Now introducing Jennifer Rojas, ourVice President of Marketing Communications & Alumni Affairs! 👏Q: Tell us a little bit about what you do at the Chargers.A: As VP of Marketing Communications & Alumni Affairs, I am responsible for curating, promoting, and maintaining the organization’s brand voice and image. Additionally, I develop and manage former player programs and events.Q: How did you get started?A: My journey began by pitching small medical devices to trade magazines for a healthcare marketing firm.Q: What is the most rewarding part of your job?A: Building relationships with people from different backgrounds.Q: Any advice for those trying to get a job in sports?A: Develop strong writing skills and take advantage of internships offered in college sports information departments/professional sports teams.#workinsports #marketing #communications

416

22 Comments

Matthew Wacker completed an exciting internship and here is what he had to share about the experience!I was placed on the Gannett | USA TODAY NETWORK Media B2B Marketing Team, which supports a variety of different sales teams and objectives. On my specific team, I find many ways to contribute to projects; and one of my main strengths/interests is copywriting. I write national USATN ad copy, email content, landing pages, sales email templates, creative video copy, and any other writing the team needs.My manager and team members bring me in on projects that I can both learn from and contribute to, and they work with me to develop more skills and gain exposure to new areas. Interns also attend weekly programming from company leaders in many different departments in the organization and learn more about different facets of the business.I discovered the internship opportunity on LinkedIn. I dedicated 30-minutes a day to browsing and applying to one or two companies. My initial interview took place in March, which was the first of three.2. What experience at the University of South Carolina Darla Moore School of Business helped you get ready for this position?The school has an exceptional faculty, whose guidance has been instrumental in my preparation. I would recommend actively engaging with professors, asking questions, and seeking their insights. Professional Communication: Carl JenkinsonMarketing Strategy & Planning: Jeff RehlingBusiness-to-Business Marketing: Douglas QuackenbosMarketing Communications & Strategy: Mark NewsomeInternational Marketing: Kristine LacaCompanies are placing importance on the ability to communicate effectively and professionally. Those who have taken Dr. Jenkinson know how much they grew and learned during his course. I would say this probably helped me the most because, in my current role, I do extensive copywriting and must be clear and effective.3. Has this internship led to other opportunities or potential employment opportunities? If yes, can you share a little more about this?Yes, Gannett offers the opportunity for interns to participate in up to three 10-week programs. I am currently nearing the completion of my second 10-week term and am considering participating again in the spring. Post-graduation, I am exploring various options, including the possibility of a full-time position with the company. Taia McGinnis, #mba #marketinginternship #marketingintern University of South Carolina

26

3 Comments

Speaking of questions.....if you're like me (someone with demonstrable work experience) you'll have a lot of students/ interns/ recent workforce entrants writing to you with requests for advice. Basically, with questions. Over the past month, I've received questions like - 'Tell me about brand strategy,' or 'Is it a good field?'I've written back to almost all these people saying I'm happy to offer a point of view, provided they have specific question(s) to ask. No one - not one self-proclaimed enthusiast - has gotten back to me. I'm not sure what to make of it. I very much hope they have something specific jotted down somewhere. Blind luck and optimism are fantastic, but not always reliable. If you don't ask, you don't really know. #questions #worklife #careeradvice

32

5 Comments